---
title: "Being found when nobody searches any more · Elchi Studios"
description: "How websites end up in the answers AI assistants give, and what has to be on the page for that."
url: https://elchi.dev/en/wissen/ki-suche
language: en
---

[Knowledge](https://elchi.dev/en/wissen)

# Being found when nobody searches any more

More and more people ask an assistant instead of a search engine. The answer names two or three companies. Whether you are one of them is decided on your own site.

## What changed

A search engine returns ten blue links and leaves the choice to you. An assistant returns a paragraph and perhaps three names. Anyone not in it does not exist for that user, and there is no second page of results.

## What an assistant needs

Text it can read without executing anything. Clear headings, real sentences rather than clouds of keywords, and facts that can be checked: location, price, service, contact. Pages whose content is assembled in the browser are empty as far as many of these systems are concerned.

## Structured data

A machine-readable block in the source saying what your company is, where it sits, what it offers and what that costs. Search engines have used it for years for display; assistants use it to understand. Half an hour once, and it works for years.

## Why speed counts here too

Systems that read pages give up when an answer takes too long. A slow page is captured in full less often, and what is not captured is not quoted.

## What you can check yourself

Ask an assistant for a provider of what you do, in your region. Who gets named? Look at those pages. In most cases they simply say more plainly what they are about.

[To the websites](https://websites.elchi.dev/en/) [Talk to us](https://elchi.dev/en/kontakt)